The minimalist approach.  "Less is more" is the inevitable result of removing superfluity from the design equation.  That's why MEMENTO strips both design and features down to the essentials.  This minimalist approach achieves maximum results in the form of an edition exuding a perfect sense of calm.

Choice is fine for those seeking their own style.  Those who have found it can do without all the frills.  Memento is an expression of this understanding - a design edition focusing on the strength of clear lines.

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